Feria Contestants Competing for Top Scholarship Prize and Title of Reigning Queen

Article by: Melinda Eddleman

Anyone attending the 2014 Feria de las Flores pageant this Saturday, July 26, can expect an evening featuring beauty, talent and knowledge as 10 young ladies ages 17 to 22 compete for the top prize––a $2,000 scholarship and the title of reigning Feria de las Flores Queen. Sponsored by the League for United Latin American Citizens (LULAC) Council #1, this year marks a 55-year tradition of assisting area students with their pursuit of higher education.

The scholarship pageant starts at 6:30 p.m. in Richardson Performance Hall on Del Mar College’s East Campus at Baldwin and Ayers. Doors open at 6 p.m. This event is free and open to the public. For more information, email LULAC Council #1 President Dr. Nick Adame at drnickadame@gmail.com or call First Vice President Robert Berrera at 726-9395.

Each year, contestants complete a six-month training program focused on leadership, communication skills and cultural awareness as they prepare for their big night onstage. Each contestant represents a Mexican state, wears a colorful dress that symbolizes that region and dances a routine to that state’s song, along with other onstage activities.

Contestants receive scholarship funds if they attend Del Mar College or either area Texas A&M Universities (Corpus Christi and Kingsville), including the top prize and other scholarships to the remaining contestants: $1,000 to first runner up, $700 to second runner up, $650 to third runner up and $300 to each of the non-placing contestants. The contestants are also required to sell ads for the event program with the “top seller” receiving a $1,000 scholarship.

Anyone who can’t attend this year’s Feria de las Flores pageant can watch contestants’ performances live on Channel 19 on both Time Warner Cable and Grande Cable. Del Mar TV will broadcast live from Richardson Performance Hall beginning at 6:30 p.m. on July 26.

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