Advertising Advertising is any communication for which the College pays. The College uses print, radio, television and Web-based advertising to inform the public of DMC programs and services and for recruiting purposes. All advertising is coordinated through the College Relations Office to ensure maximum impact by getting the most out of targeted efforts using comprehensive planning. Information must be sent to the College Relations Office for copy writing, design, placement and approval. Some advertising deadlines are several weeks ahead of publication or airdates, so plan ahead.