COURSE DESCRIPTIONS: MRKG - Marketing
MRKG 1266. PRACTICUM - MARKETING/MARKETING MANAGEMENT, GENERAL (CAPSTONE) (0-18-2) 52.1401
Practical, general workplace training supported by an individualized learning plan developed by the employer, college and student. Requires concurrent enrollment in BMGT 1174.
MRKG 1302. PRINCIPLES OF RETAILING (3-0-3) 52.1401
Introduction to the retailing environment and its relationship to consumer demographics, trends and traditional/nontraditional retailing markets. The employment of retailing techniques and factors that influence modern retailing.
MRKG 1311. PRINCIPLES OF MARKETING (CAPSTONE) (3-0-3) 52.1401
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research. Offered as a telecourse in some semesters.
MRKG 2333. PRINCIPLES OF SELLING (3-0-3) 52.1401
Overview of the selling process. Identification of the elements of the communication process between buyers and sellers. Examination of the legal and ethical issues of organizations which affect salespeople.
MRKG 2348. MARKETING RESEARCH AND STRATEGIES (3-0-3) 52.1401
A simulated marketing environment for experience in marketing decision-making. Provides practical experiences in analyzing marketing cases. Includes dynamic interrelationships among marketing price, channels of distribution, promotion and product responsibility.
MRKG 2349. ADVERTISING AND SALES PROMOTION (3-0-3) 52.1401
Integrated marketing communications. Includes advertising principles and practices. Emphasizes multimedia of persuasive communication including buyer behavior, budgeting and regulatory constraints.