• DMC Employee News Services Guidelines

    CRO News Services staff are available to assist you with handling representatives from the news media, ranging from providing interviews to generating coverage about your office, program or department. Let our experts help you create the positive news coverage your area deserves.

    Interviews

    TV, radio and newspaper reporters frequently ask for quick interviews about breaking news events. Normally, the media will call College Relations to arrange the interview. Sometimes reporters will call you directly. When that happens, inform the College Relations Office about the call, respond in a timely fashion, or decline if you are not comfortable answering the questions. See Media Tips.

    Media Calls

    The Executive Director of Community and Legislative Relations acts as one of the official spokespersons for Del Mar College according to College policy. However, others may be called to answer additional questions or comment on a situation on campus. In that respect, everyone is a potential spokesperson. You may have the best information about a news event, and your response to the media may best serve Del Mar College. When the College Relations Office receives media inquiries, the Media Relations Coordinator will direct their calls to the appropriate sources.

    Always call the College Relations Office if you are contacted by any media at any time. Routine events carry the potential for creating a negative image for the College if not handled correctly or in a timely manner.

    Media Tips

    If a reporter from a newspaper, radio, or TV station calls and asks you to comment on a breaking story, here are some things to remember:

    1. You are never "off the record." Whatever you say is important information to a reporter and he/she can and will use it. 
    2. You don't have to talk to them, but don't say, "No comment," as this can be interpreted to mean you know something but won't tell them. Instead, say something like, "I don't have enough information to talk about that issue" or words to that effect. You can refer them to College Relations staff and then let us know who called and what they wanted. 
    3. You don't have to talk to them at that moment. You may say, "I can't address that issue right now, but I will call you back." Be sure to take down the name, media station and phone number of the caller. Think about what you want to say. It's helpful to write down a few key words or phrases to remind you of your points. Then call the reporter back. Respect that reporters really are on deadline. If you respond too late, the reporter will have found another source or another story. 
    4. When you talk to a reporter, just answer the question directly. Don't go on and on, even if the reporter pauses. This can be a technique to get you to say more than what is necessary. It is not a good idea to respond to hypothetical questions. Don't simply agree with a reporter's statement, unless it is entirely true. Don't let reporters put words in your mouth. Give your own answer clearly. 
    5. Show the reporter how your story/program fits into the bigger picture such as the Del Mar College Master Plan or national trends in higher education. 
    6. Don't be surprised if the story doesn't come out as you intended. Reporters are supposed to produce a balanced story and will look for someone who will say the opposite of what you say. This is not intended to make you look foolish or inaccurate. It is intended to be fair reporting.