• Publicity and Promotion

    Every program and service of Del Mar College provides an opportunity to positively promote the institution. Various forms of promotion are available including news and Weekly Calendar releases, media interviews, public service announcements and some forms of publications, such as flyers or posters. 

    News Releases

    All media have the option to use or not use the information sent to them. Both print and broadcast journalists use seven major criteria to judge the newsworthiness of a story: impact, timeliness, prominence, proximity, uniqueness, conflict and currency. Paid advertising is the only guaranteed way to promote your program or event exactly when and where you prefer. Keep in mind that in order to make any news coverage a success, it may become necessary for you to be available for media interviews.

    News releases concerning College programs, events and personnel appointments are prepared by CRO staff daily and are distributed throughout the week using fax and e-mail to area newspapers, radio and TV stations, and specialized publications. News releases are also posted on the College’s Web site for access by the media and public.

    To publicize your event, send the information (who, what, where, when, and why) to the College Relations Office. Printed materials describing more detailed event information, such as biographies for guest performers or lecturers, are also useful in preparing news releases. Photographs will help promote your event; however, most media will not return them.

    Ideally, information should reach us no less than two weeks in advance of an event. For optimal coverage, however, you should provide information four to six weeks prior to the event so College Relations staff can submit information to area and statewide monthly publications. 

    PSAs

    Radio stations routinely announce upcoming public events as a public service. Television stations place these events on their community calendars and require information a minimum of four weeks in advance. CRO staff send a Weekly Calendar featuring DMC events to local stations every week for use as public service announcements (PSAs). For campus-wide events open to the public, College Relations staff also provide stations with scripts for use to produce PSAs. However, use of College information is at the discretion of each station.

    College Special Events

    College celebrations and events offer unique opportunities to celebrate our students as well as the facilities and programs that make Del Mar unique. College Relations coordinates college-wide special events and other activities ranging from the recent year-long 75th Anniversary Celebration, to building and facility dedications, major announcements, and other projects with wide community appeal.

    College Relations coordinates College-wide special events and other activities with wide community and media appeal. Utilizing the professional capabilities and services ranging from advertising, web and print publications, photo and video services, news and events linkages, College Relations can maximize the positive image of your program or event. 

    Contact College Relations early in your planning timeline of a major event or announcement to allow adequate coordination of all communications aspects. Using this CRO Special Events Planning form allows you to streamline College services to get the positive results you want. 

    Special Events Planning Outline (PDF)