Strategic Planning Goals/Objectives
GOALS 2009-2014
GOAL 1 – Student Success
Assure access and educational excellence for all students.
GOAL 2 – Operational Resources
Enhance infrastructure, funding and financial capabilities.
GOAL 3 – Professional Capabilities and Procedural Improvements
Expand knowledge, skills and abilities of personnel.
GOAL 4 – External Partnerships
Strengthen alliances.
GOAL 5 – Positioning
Strengthen the overall positive image of the College.
GOAL 6 – Governance
Cultivate relationships among all constituencies.
GOAL 1 – Student Success
Assure access and educational excellence for all students.
- Objective 1.1 Quality: Maximize student learning
- Objective 1.2 Access: Enhance student access to College
- Objective 1.3 Enrollment Management: Streamline registration, advising, counseling, admissions and financial aid processes
- Objective 1.4 Retention: Maximize student retention and re-entry
- Objective 1.5 Course Delivery: Enhance the means by which courses are delivered
- Objective 1.6 Programs: Provide programs that enhance a student’s ability to progress to higher levels of academic achievement
- Objective 1.7 Workforce Development: Provide courses that support those students seeking occupational and career advancement
- Objective 1.8 Community Leadership: Advance programs to focus on the development of community leadership
- Objective 1.9 Personal Enrichment: Provide courseware to meet the individual needs of a wide range of community interests
- Objective 1.10 Services: Improve quality of student support services
- Objective 1.11 Information Management: Enhance the management of student information
GOAL 2 – Operational Resources
Enhance infrastructure, funding and financial capabilities.
- Objective 2.1 Budget: Assure fiscal responsibility connected to the planning process
- Objective 2.2 Facilities: Integrate facility-wide planning process
- Objective 2.3 Technology: Expand web-based functions and activities
- Objective 2.4 Data Management: Enhance financial and personnel data management
- Objective 2.5 Operations: Coordinate institution-wide planning
- Objective 2.6 Going Green: Assure a proactive stance and constructive programs related to the protection of the environment
GOAL 3 – Professional Capabilities and Procedural Improvements
Expand knowledge, skills and abilities of personnel.
- Objective 3.1 Instruction: Enhance quality of instruction
- Objective 3.2 Leadership: Expand leadership skills of all cadres at DMC
- Objective 3.3 Performance: Monitor and maximize the performance of all employees
- Objective 3.4 Planning: Maximize system-wide planning protocols and resulting intercommunication
- Objective 3.5 Personnel: Improve the hiring process to accelerate/enhance recruitment
- Objective 3.6 Compensation: Review the effectiveness of the compensation process
- Objective 3.7 Professional Improvement: Assure a high standard of capability of all personnel
GOAL 4 – External Partnerships
Strengthen alliances.
- Objective 4.1 Educational Institutions: Improve linkages with current and potential allies
- Objective 4.2 Government: Enhance interaction with all related government agencies
- Objective 4.3 Communities: Reinvigorate regional relationships
- Objective 4.4 Workforce: Expand relationships with business/industries/military leaders
- Objective 4.5 Capabilities: Influence the development of advanced skills within community leadership
- Objective 4.6 School Relations: Enhance the working relations with area schools
GOAL 5 – Positioning
Strengthen the overall positive image of the College.
- Objective 5.1 Marketing Plan: Enhance branding and marketing plan
- Objective 5.2 Student Recruitment: Stimulate the enrollment of new students
- Objective 5.3 Communications: Maximize internal/external communication efforts
- Objective 5.4 Market Segmentation: Differentiate marketing based on targeted client groups and programs
- Objective 5.5 Influence: Shift public perception as to the value of education
- Objective 5.6 Media: Positively champion the College throughout the media
GOAL 6 – Governance
Cultivate relationships among all constituencies.
- Objective 6.1 Mission: Review and/or revise College Mission Statement
- Objective 6.2 Board of Regents: Facilitate Board level information and communication
- Objective 6.3 Foundation: Support the mission of the Del Mar College Foundation
- Objective 6.4 Alumni: Expand alumni program
- Objective 6.5 Resources: Optimize the range of funding sources
- Objective 6.6 Policies: Expand, maintain and support policy development for all College operations