On-Demand Webinars

Below is a list of previous live webinars hosted by Del Mar College SBDC. These recordings are available to you at no-cost. Please use the 'Register Here' link to access the on-demand version of the webinar.

Social Media Bootcamp: Cybersecurity for Small Business

Small business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business.

In this presentation we’ll cover 10 basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we’ll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we’ll answer as many questions as we can.

Register Here

 

Social Media Bootcamp: Why People Click

In this session, Rob Ainbinder of Why People Click will share why SEO is important, how it works and a few tips a solopreneur can implement on their own.

You will walk away with a solid foundation to build on for your SEO success.

Register Here

 

Social Media Bootcamp: Four Smart Social Secrets to Get All the Customers You Need

It’s noisier than ever on social media! How do you cut through the noise, win your crowd’s attention, and build a powerful platform on any social media channel? In a word: community. Kami Huyse builds social media momentum for some of the largest brands in the world.

This power-packed talk gives you the roadmap to crafting a social media strategy that delivers take-it-to-the-bank results. You will learn Kami’s four-part framework for lane-shifting your social media success to the fast track.

Register Here

 

Social Media Bootcamp: Using LinkedIn to Build Your Brand and Your Business

Chuck Hester, LinkedIn master connector, speaker and executive trainer, will cover LinkedIn for business and how to use it to build your business and build brand equity.

Participants will learn hands-on tips on how to use LinkedIn for business development, personal and professional branding.

Register Here

 

2021 Marketing Planning (it’s got to be better than this year)

It’s never too early to get your marketing planning started! During this session, we’ll review the most important aspects of planning out your marketing strategies for the year. You’ll receive a marketing calendar that we will walk through together, along with a list of marketing areas to focus on each month. Taking time to work on your marketing plan will help create a path for your business promotion, and keep your company top of mind with your customers and prospects.

Register Here

 

Boost Your Engagement on Instagram

People visit Instagram to be inspired and discover new things. This includes finding content from brands and small businesses they love and care about. Your fans want to connect with you on social media. Are you giving your followers what they are seeking?

During this webinar, you'll learn some Instagram engagement basics, including:
• How to create engaging content; including learning about Instagram Stories and IGTV
• All about new Instagram feature: Instagram Reels
• The difference between using your own personal profile vs. creating a business profile
• Advertising types and objectives
• The mystery surrounding hashtags (spoiler alert: It's not a mystery!)

Register Here

 

A Recipe for Small Business Success: What to do When Buying Patterns Change

In the midst of a pandemic, many small businesses in the restaurant industry have been greatly affected.  In turn, restaurant ownership and management are quickly finding new and innovative ways to adapt and stay competitive in business.

This webinar will focus on:

o   Moving to online food sales through applications like Door dash, Uber eats, and self-controlled systems

o   What all is associated with adding a third party delivery system and is it worth it? 

o   Has COVID had an effect on the future of customer behavior?

Register Here

 

Cybersecurity for Small Businesses

Small Business cybersecurity is something that is often overlooked or not a priority. If not done correctly, or not at all, bad cybersecurity could leave your business vulnerable which could put your business and/or customer data at risk and that could put you out of business. 

In this presentation, we'll cover basic cybersecurity principles that will assist in establishing good cyber hygiene. Some of the topics that we'll cover include: protection against malicious code such as viruses and malware, securing your networking environment, data back-up and recovery, and password practices. At the conclusion of the presentation, we'll answer as many questions as we can. 

Register Here

 

Desktop Quickbooks Setup & Getting Started

QuickBooks - the #1 rated small business accounting software - QuickBooks helps you save time so you can focus on running your business. By learning to navigate QuickBooks, it can make bookkeeping easier. Track income and expenses, create invoices and statements, and organize your financial data in one place.

QuickBooks simplifies the billing process to help you get paid on time. Send accurate, detailed, and timely bills to your customers. It also allows you to organize your business information including: sales, receivables, inventory, expenses, purchases, payables and customer vendor information. This class provides the basic knowledge to set-up and navigate through the QuickBooks Accountant desktop software.

Register Here

 

Appreciating Your Business & Your Customers

Small business owners are very busy and rarely have time to reflect on the work they've done, the customers they've helped, and to plan a strategy moving forward. 

This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers, and how to evaluate what's important to you and your business. 

Register Here

 

Branding Workshop: Stop Looking Like You Don’t Know What You’re Doing

As a business owner, you know your industry better than anyone. But without a strong brand presence in your market, you could be making yourself look less appealing to prospective customers. Taking time to create and maintain a well-crafted company image builds trust, establishes a roadmap for your marketing, and fast-tracks credibility.

In this session, you will:

  • Review “before and after” company brands
  • Learn the benefits of creating and using Branding Guidelines 
  • Utilize free and low-cost tools to create consistency across your company
  • Review your current brand and create a high-level plan for future use

Register Here

 

A Simple Recipe for Social Media Success

As a small business, social media is overwhelming and often feels like you're just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.

That's why in this session, we'll provide a recipe for social media that saves time and gets results to grow your business. You'll learn how to get started, choose the right social networks for your business, and a 15-minute social media plan. 

Register Here

 

A Recipe for Small Business Success: Exceptional Customer Service

Restaurant owners know that the dining experience includes not only environment ambiance, quality and selection of food, but also overall customer service. How do small business owners shape the role of customer service importance for their employees?

This webinar will focus on:

o   Key elements of customer service

o   The importance of customer service

o   The role of the business owner 

Register Here

 

E-commerce Strategies for the Small Business Owner

Are you ready to start selling your products or services online, but not sure where to start? 

Join us for this one-hour session where we’ll walk through the basics of online-selling for small businesses. You will learn about what to look for in an e-commerce platform; how to make your product images stand out, and how to create a positive experience for your online shoppers without breaking the bank.

Register Here

 

A Recipe for Small Business Success: Compliance

As with many industries, it is important to stay up-to-date with ever-changing policies and procedures in the restaurant industry. When COVID-19 surfaced, there were many policies that changed, and to stay in compliance, small business owners found themselves learning and implementing policies and procedures.

This webinar will focus on how small business owners in the restaurant industry can better prepare the ways they are staying compliant with all HR policies and procedures. Additionally, we will discuss how taking the steps to prepare will make you a better business. 

Register Here

 

SBDC Day

Join us as we celebrate SBDC Day! During this one-hour webinar, we will celebrate SBDC Day by discussing trends, data, resources, and successes within the Del Mar College SBDC. Our panelists will consist of our SBDC Director, Advisors, and Program Coordinator. Additionally, we will have one of our very own small business clients and consultant, Nikki Riojas, facilitate this event!

What is #SBDCDay? – Follow the link to find out more: https://americassbdc.org/sbdcday/

Register Here

 

3 Secrets to Pivot Your Business with Social Media

Over the past year, the problems and desires of your customers have dramatically shifted with the realities of interrupted work schedules and family life. But have you changed with them, or are do you know there are probably a few things you could shift?

Even if you think there's not much more you can do, this workshop will give you new insight and ideas to make just slight changes to how you communicate about your products, services, and approaches, These shifts will inspire your ideal customer to take action and engage with you and your brand.

In this masterclass and workshop you will learn how to:
• Make a shift in your offer(s)
• Cut through the noise and get heard!
• Get profitable, fast!

We will include examples from other businesses who are getting results and take questions to work through your specific hurdles and concerns with an emphasis on digital marketing. We will discuss how to promote your business on social media by nurturing and growing their online community to build goodwill and customer loyalty.

 

Presenter: Kami Huyse, Zoetica Media

Register Here